When considering the next big move in the global tourism industry, Saudi Arabia stands out as a beacon of opportunity. The Kingdom is making significant investments to rejuvenate its tourism sector and create a wealth of job opportunities, particularly for women and the youth. This strategic focus aligns with Saudi Arabia’s Vision 2030, a transformative economic and social reform blueprint.
Empowering Women and Youth
In a recent collaborative report by the Ministry of Tourism and the World Travel & Tourism Council, Minister Ahmed Al-Khateeb highlighted the substantial financial commitments made to bolster the industry. The report underscores the impact of the COVID-19 pandemic on employment for women and young people, sectors that are integral to the tourism industry’s backbone.
Al-Khateeb proudly announced that in 2024, the Kingdom is allocating a significant portion of its budget to the tourism sector, including a dedicated $100 million for skills development and training. This initiative targets workers across all levels, from entry-level positions to leadership roles. Additionally, specialized programs are being introduced to enhance the expertise of local guides, focusing on Saudi Arabia’s rich historical and natural sites. Notably, over 50,000 training opportunities are being reserved specifically for women, who have already made remarkable strides, now constituting 42% of the domestic tourism workforce.
Leading the Charge for Inclusive Growth
Saudi Arabia is setting a benchmark in gender equality within the tourism sector, with women now holding 22% of leadership positions, according to the World Tourism Organization. Furthermore, they represent 46% in various other roles, showcasing the Kingdom’s commitment to fostering an inclusive and diverse work environment.
The report, titled “Social Trends in Travel & Tourism Employment,” reveals the decline in women and youth employment from 2019 to 2022, yet also highlights the sector’s potential for inclusive growth. Julia Simpson, President and CEO of the WTTC, emphasized the need for proactive measures. She stated that by investing in skill development, adopting inclusive policies, and promoting entrepreneurship, the travel and tourism sector can unlock immense potential, paving the way for sustainable and meaningful job creation.
Saudi Arabia is not just investing in its economy; it is investing in its people, providing a compelling case for international investors to be part of this transformative journey. The Kingdom’s strategic initiatives offer a promising future for those looking to contribute to and benefit from the burgeoning tourism landscape.
